Happy 35th birthday, Pac-Man!

35 years ago on this day, the world got its first look at Pac-Man. Soon after that, the world also fell in love with the power-pellet muncher. Who know that that love would last 35 years later?! Now a new generation is learning all about Pac-Man thanks to a hit animated series, new games on mobile and an appearance in Smash Bros. Wii U/3DS. Here's to another 35 years, you gaming icon!

Australia - Shoot for glory in Inazuma Eleven GO, launching July 18th

Since its debut, the Inazuma Eleven franchise has gained recognition both as a game and an anime series in Japan and in Europe, with the franchise shipping more than 7 million games worldwide, making Inazuma Eleven one of the most popular cross-media titles from LEVEL-5 – best known for the critically acclaimed Professor Layton series and Ni No Kuni.

After kicking goals overseas, the renowned soccer RPG series Inazuma Eleven is set to arrive on the shores of Australia and New Zealand for the first time at retail, and it’s up to a class of aspiring superstars to take to the pitch, go for glory and write the school of Raimon Junior High into the football history books, when Inazuma Eleven GO: Light and Inazuma Eleven GO: Shadow both launch for Nintendo 3DS family of systems on 18th July.

The storyline of Inazuma Eleven GO: Light and Inazuma Eleven GO: Shadow kick off with the tale of the young but talented Arion Sherwind as he begins his football career during hard times for Raimon Junior High. While Sherwind’s initial goal is simply to break into a formidable first team captained by the virtuoso player, Riccardo Di Rigo, bigger problems soon come to pass when the whole team is threatened with closure on the orders of Fifth Sector, a shadowy football governing body intent on controlling the ‘beautiful game’.

Offering a unique formula of RPG elements combined with football-based action, encounter over 1000 players to recruit for your starting line-up and discover over 100 in-game special moves to unleash, with certain characters and special moves exclusive to each version of the game. As well as presenting intriguing alternative storylines, each game offers exclusive Fighting Spirits which can be used by key characters, enabling players such as Arion Sherwind to summon a powerful force that can provide a skill boost or unique new Special Move.

As the story progresses, while new players can join your roster after victories on the field, players can also be recruited using PalPack cards, which can be obtained in-game and allow certain characters to be unlocked once specific conditions in-game are met. Alternatively, new characters, special moves and Fighting Spirits will also be available to receive via the internet from launch. With further game features such as Local Play functionality allowing up to four players to compete together, and StreetPass Challenges which allow fellow players to exchange information and take on each other’s teams, there’ll be plenty of opportunities to get to know your strongest line-up!

While the unique soccer motif is the heart of the Inazuma Eleven series, the games also deliver on amazing role-playing game play. From the exciting and original story to the colourful characters, Inazuma Eleven has established a large and devoted global fan base of children and adults alike.

Discover the power of Fighting Spirits, get to bottom of a sinister plot by the shadowy Fifth Sector, and uphold the glorious football heritage of Raimon Junior High when Inazuma Eleven GO: Light and Inazuma Eleven GO: Shadow both launch for Nintendo 3DS family of systems on 18th July.

Fire Emblem: Awakening hits 1.79 million sold worldwide

Coming from a promotional page for Fire Emblem If...

Fire Emblem - Nintendo's SRPG series that has been beloved by fans for 25 years. The most recent entry, Fire Emblem Awakening, sold 1.79 million copies worldwide (as of December 2014), and now, this world-beloved series' latest entry, "Fire Emblem if", will be released to celebrate the 25th anniversary.

Before Fire Emblem: Awakening came out, Nintendo said that the series might be taking a break for awhile if Awakening didn't sell well. It seems like the perfect storm of support came through, really opening up a market for the series outside of Japan. Quite a nice number to pull in, especially when considering the genre Fire Emblem falls into. Glad to see things going so well for Awakening. It paved the way for the future of the franchise!

Corpse Party: Blood Covered …Repeated Fear - boxart


Nintendo UK says their marketing campaign for Splatoon matches that of Mario Kart 8

Coming from Nintendo UK marketing manager Chandra Nair...

“We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has. We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.”

Nintendo UK has said the campaign includes digital billboards, cinema ads ahead of Tomorrowland and Mad Max, sponsorship of Cartoon Network, a digital campaign that started in April and a Splatoon-themed skatepark in Corby.

Splatoon - Today's Japanese Twitter screens (May 22nd)