It has been over 2 weeks since Pokémon GO’s initial launch and many users around the world now have access to the wildly popular app. In this latest Pokémon GO blog post we took at look at these Pokémon GO users to discover which countries are Pokémon strongholds, which apps are used by Pokémon GO players, and how the app landscape has changed as a result of Pokémon. The data and insights from this study are useful for app marketers to better their ASO and improve re-targeting campaigns.
When looking at data from 24 countries around the world, it becomes apparent that Australia is the global leader in Pokémon GO’s Android reach. As of July 18th, 20% of all Australian Android phones had installed Pokémon GO, especially impressive when you consider that both Snapchat and Twitter have an install rate of around 25%.