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The sanity of Nintendo

by rawmeatcowboy
15 December 2005
GN 1.0 / 2.0

At least one other person out there seems to believe that Nintendo is the only sane company left. Rob Fahey of GameIndustry wrote an article discussing Nintendo’s next generation stance, and how he thinks they will fair in the video game industry. Check out this paragraph from his article…

Is Nintendo mad? That depends on whether you consider it insane for a company to launch a product with low manufacturing costs, easy software development, high margins and strong brands and franchises backing it, at a price significantly lower than its rivals can compete with. If that’s considered to be mad, then how do you describe the business of launching a vastly expensive, cutting-edge box, after the investment of billions of dollars in research and development and developer acquisitions, each hardware unit subsidised to the hilt in the hope of clawing back your investment on future software licences? In our insane industry, Nintendo may even be a pillar of sanity.

A lot of good points are made in that paragraph, but a lot of other good points are made in the entire article. Click the link below to check out Rob Fahey’s full article.

Nintendo Revolution Steps Out of the Next Gen Battle