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UK survey shows Nintendo software losing out to portable game market, Wii losing major steam

by rawmeatcowboy
20 June 2012
GN Version 4.0
The survey was conducted via e-mail between the 15th and 17th of June 2012, recieved just over 9,000 responses, with a sampling error of plus or minus seven percent.

- average UK gamer spent £334 last year on their hobby.
- 35 percent of gamers were spending more time playing smart phone games than on their consoles
- those surveyed, on average, purchased sixteen games in the past year
- majority of respondents owned four gaming devices
- over eighty percent owned a PC, smartphone, and two consoles

“Gamers are changing their gaming device of choice with more getting their casual gaming fix from Android and iOS devices. Interestingly, we are seeing game sales on the Nintendo consoles losing out as the casual games market on portable devices continues to grow.” - Igor Cipolletta, Founder and CEO of ShopTo

- 65 percent owned a Wii
- only four percent of Wii owners had bought a game for the console in the past year

“The fact is consumers have more gaming devices than ever before, with thousands of games being published every week and this, coupled with the lack of new hardware from Sony or Microsoft, is seeing consumers move to mobile devices as their platform of choice. We believe this trend will reverse when the next generation of consoles are released beginning with the Wii U this Christmas.”

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