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Nintendo stresses the importance of getting Wii U into consumers' hands in order to understand it

by rawmeatcowboy
07 July 2012
GN Version 4.0
“Admittedly, yes, out of E3 2011 we had some people that didn’t feel they understood it was a new console. Nintendo feels that after [E3] 2012, we have gotten that message across. There are a few comments that we get, asking if it’s a new console, but the majority get it.

Our challenge now is explaining asymmetric gameplay, which is a term very technical in nature, but different rules and different perspectives offer a different way to play in the same game environment. We have to explain that, and it’s very hard to do in print, it’s hard to do even on TV… we have to get people to play it. That’s our mission right now; I think we’ve got the message out that it’s a new console. It’s what the console, what the controls and the experience have to offer, is where we’re going to focus our attention now.

...it’s true for Wii, though you could see someone playing Wii and understand what motion controls had to offer. It was definitely true for Nintendo 3DS; you had to see that to really understand. For Wii U, I would say it’s just as important as it was for Nintendo 3DS. That’s something that we’re focusing on right now.” - Nintendo of Canada’s Matt Ryan


I'd actually say that it's more important to get consumers to test out Wii U than it was with 3DS or Wii. The difference between just seeing and hearing about Wii U to playing it is night-and-day, especially for titles like Nintendo Land.

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