Our database grew during the time we were pursuing this to more than 10 million. We had a huge direct-response database, and we protected it very closely. We never sold it, and never let the mailing tapes out. For a while, we even directly mailed the magazine in-house and set up a mailing shop because we valued the assets of the list.
When it hit 1.3 million -- and we talked about how fast it grew -- I was looking at what magazines were the biggest magazines in the country, and in fact the biggest one was a senior's magazine. Like an AARP magazine or something. But that's not fair because it's just something you get. It's like AAA Magazine. You get it when you're a AAA person.
I'm really not sure [where Nintendo Power placed, in terms of circulation], but it certainly was up there. Because Nintendo Power didn't accept advertising, we weren't audited, and in order to be formally ranked -- like being a public company or something -- you needed to be audited by one of those companies that keeps track and keeps people honest for ad rates. - Nintendo Power founding editor Gail Tilden