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North America - Dec. and full 2012 NPD results



Numbers breakdown and official analysis to follow shortly.


- December saw total industry sales at retail drop by 22 percent
- all of 2012 was also down 22 percent
- Industry sales in December came to $3.21 billion
- that brings 2012's haul to $13.26 billion (compared to 2011's almost $17 billion)
- video game hardware was down 20 percent in December, totaling $1.07 billion
- video game hardware was down 27 percent for the year, totaling $4.04 billion
- Software in December (including PC) fell 27 percent to $1.58 billion
- software for the year dipped 22 percent to $7.09 billion
- accessories 8 percent for the year, totaling $2.51 billion

"2012 was also the best year for point card and subscription card sales as gamers sought digital content on Xbox Live, PlayStation Network, and Nintendo's eShop. Games like Journey and Minecraft broke records for number of games downloaded.

An apt historical comparison for this this month is December 2005, which was the first December of the previous console generation. As a testament to how much the retail market has grown, overall physical dollar sales in December 2012 are up 10% when compared to December 2005

In December 2012, positive trending for many annualized franchises like Call of Duty, Skylanders, Assassin's Creed, and FIFA, points to consumers' increased spending on hits, but that middle-tier games as well as catalog titles are suffering. This is evident in examining the share of December dollar sales that the top ten titles generated, which was 46 percent in December 2012, up 12 percentage points from last December.

A major culprit in the decline in retail sales in 2012 was the lack of new releases with 29 percent less SKUs across consoles, portables, and PCs. However, the SKUs that were released generated 8% more units per SKU and 11% more dollars per SKU.” - NPD industry analyst Liam Callahan

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7 total comments (View all)
User avatar
10 Jan 2013 19:34

What are the chances that we'll EVER see a WiiU exclusive in the Top 10 NPD? Not saying I was expecting it last month, but I dunno...

That said, NPD has lost some of its relevance. Not counting digital software (or even all retailers) really puts some of this into question (though I wonder just by how much).
User avatar
10 Jan 2013 19:34

How is NSMB2 in the top 10!?
@Shaanyboi Seeing as the only consoles with exclusives on the top 10 have a much larger install-base I don't think we will see any anytime soon. Maybe/probably by the end of this year if Nintendo has something big in store for the wii U like they had for the 3DS in its first year. (they had Super mario 3D land and mario kart from november to december, i imagine Nintendo will have some big titles for the wii U as well)
User avatar
10 Jan 2013 19:58

found this on neogaf

From NOA: Wii U Hardware Sales Surpass Wii Sales by More Than $30 Million through First Six Weeks


Quote:
Nintendo News

Wii U Hardware Sales Surpass Wii Sales by More Than $30 Million through First Six Weeks

With more than 460,000 units sold in December, Wii U has now sold nearly 890,000 units in the United States after only 41 days on the market, according to the NPD Group. To date, Wii U hardware sales have generated more than $300 million in the U.S. alone; Wii hardware had generated just more than $270 million at the same point in its lifecycle.

“While the Wii launch established new benchmarks in the United States, Wii U has surpassed its predecessor in perhaps the most important category: revenue generation,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “The demand for the Deluxe SKU, which was essentially sold out at retail this holiday, and the strong attach rate of New Super Mario Bros. U, shows that we have the value and the games to drive momentum in 2013. We look forward to offering great new experiences and bringing smiles to millions of new faces throughout the year.”

Nintendo sold more than 2.65 million hardware units in the United States in the month of December. 2012 marked the 11th consecutive year that Nintendo has sold at least 8 million hardware units in the U.S. Other Nintendo sales milestones achieved in December 2012 and beyond that time frame, include:
User avatar
10 Jan 2013 20:08

Ragnarokstorymaker wrote:@anime5ever
But....doomed :(

atatatatatatah! you are already dead!
User avatar
10 Jan 2013 20:31

Ragnarokstorymaker wrote:@anime5ever
But....doomed :(

ha :P
User avatar
10 Jan 2013 20:50

Anyone who has a NeoGAF account, can you post the ''And here we go'' gif in the NPD thread? Because my god, I know I'm gonna hear it from my brother >.>

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