“Brand management is a tricky thing. It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.
I'm not scared at all for Prince of Persia fans, We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.” - Ubisoft Montreal CEO Yannis Mallat
I think the Prince of Persia franchise needs to find its voice again. Somewhere along the line, it seems like Ubisoft forgot what the series was about. It got cluttered up with extra nonsense that diluted the fun. Let's hope the series finds itself in the future.