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Peach almost didn't make the cut for Super Mario 3D World
The following comes from a Polygon interview with Super Mario 3D World producer Yoshiaki Koizumi.
"I feel like Mario games, as you know, have done lots of representation of male characters over the years. Perhaps much more so than female — so it's actually really nice to be able to have a female playable character in the game. I think she adds a lot to the sense of competition when you get in multiplayer. You can have different people choosing different characters based on their personality or whoever they like. And princess Peach is just really a lot of fun to play!"
Game director Koichi Hayashida says Peach wasn't originally going to be playable in the game, but Koizumi brought the idea up and made sure she was included.
Link
"I feel like Mario games, as you know, have done lots of representation of male characters over the years. Perhaps much more so than female — so it's actually really nice to be able to have a female playable character in the game. I think she adds a lot to the sense of competition when you get in multiplayer. You can have different people choosing different characters based on their personality or whoever they like. And princess Peach is just really a lot of fun to play!"
Game director Koichi Hayashida says Peach wasn't originally going to be playable in the game, but Koizumi brought the idea up and made sure she was included.
Link