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Reggie - Nintendo always thinking of how to utilize smartphones for marketing, Nintendo TVii to get updates

by rawmeatcowboy
29 October 2013
GN Version 4.0
Coming from a CNET interview with Reggie Fils-Aime...

"We're constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment? That's why we're so focused on having content exclusive to our platform. When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model. In the end, the consumer wants to be entertained. They want to play great software, and we feel very good about the plethora of software behind our platforms."
Reggie also confirmed that more updates will hit Nintendo TVii, but the focus will always be on games.

"It's going to be a viable, ongoing piece of our platform (Nintendo TVii). Our proposition is on the backs of games. That's how we see driving the business going forward."

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