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Multiple Wii U bundles/games to help widen appeal, 3DS marketing took away from Wii U, says Iwata

by rawmeatcowboy
31 October 2013
GN Version 4.0
I remarked a while ago that it is difficult to change our prospects with just one title. Our objective for Wii U for the upcoming year-end sales season will be to dramatically change the environment surrounding Wii U with multiple key titles that can appeal to a wide range of consumers.

In Japan, we just launched today what we call the Premium Family Set that provides great value for money by offering, in addition to the contents of the regular Wii U Premium Set, bundled accessories as well as two popular games that come pre-installed on the system.

Until the release of the “Pokémon X/Pokémon Y” software in mid-October, we concentrated our marketing activities on Nintendo 3DS, and we were unable to promote the Wii U hardware in the market adequately. However, those of you who are living in Japan must have realized that we have been actively marketing Wii U in the last two weeks. We are already seeing promising signs from pre-orders that have been placed, and we will attempt to dramatically change the environment surrounding Wii U from this week through the end of the year.

We will also launch a new bundle that contains both “New Super Mario Bros. U” and “New Super Luigi U” from November in the overseas markets.
We have already performed a price revision to Wii U in response to the release of “The Legend of Zelda: The Wind Waker HD” in late September in the U.S. and early October in Europe. By offering this new bundle along with “Wii Sports Club,” “Wii Fit U,” “Wii Party U” and other titles such as “Mario & Sonic at the Sochi 2014 Olympic Winter Games™” that I just mentioned, we will make every effort to dramatically change the sales trajectory of the system. - Satoru Iwata
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