Raving Rabbids Travel in Time - UK advertising blitz details, brand advertising for toys, TV show and more

- £1m to promote upcoming game Raving Rabbids Travel In Time
- promotions for Rabbids toys, figurines and TV show as well
- ad campaign will target children and parents on TV and online
- spots on channels such as CiTV, Cartoon Network, Nickelodeon and Boomerang
- online ads on Cartoon Network’s website and social network BinWeevils
- launching Rabbids fan club

“These are brands that children really engage with and whose websites are real destinations for our target audience. In the UK, the Rabbids have sold over 1.3m video games since their first appearance and we expect our new title to build on this solid base. The brand has also started to attract partners outside of video games which enables us to multiply our touchpoints with consumers, therefore increasing the fame of the Rabbids themselves. From the Renault Grand Scenic adverts in cinemas, to the series of collectable figurines and the recently announced collaboration with Aardman on a pilot for an animated TV show, the Rabbids brand is certainly gaining momentum.” - Ubisoft’s UK brand manager Ombeline Wallon

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