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Activision Releases Details on 'Squinkies' Game for Nintendo DS

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MINNEAPOLIS, MN – February 4, 2011 – Activision (Nasdaq: ATVI) and Blip Toys today released details for the upcoming videogame based on the phenomenally popular children’s toy, Squinkies™, recently voted as one of the best new toys at Toy Fair in London. Available this April on Nintendo DS™, Squinkies™ brings the squishy, pint-sized characters to life on a magical adventure.

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Players immerse themselves in the Squinkies world playing as Squinkies Princess in search of their lost lovable Squinkies friends. Successfully completing a mini-game will free Squinkies which will then be added to the player’s collection. The games are easy to engage and fun to play including: Squinkies Match, Squinkies Puzzle, Squinkies Pool, Squinkies Chains, Squinkies Paint or Squinkies Chomp.

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With over 250 Squinkies to find and collect, the game is packed with hours of engaging game play. Magic coins can also be earned as bonuses to collect more Squinkies. Just like the toy play sets, players can insert the magic coins into an interactive Gumball Playhouse to add new Squinkies to their collection. All collected Squinkies will be cataloged in their interactive Bubble Bank, complete with animations, music and sound effects.

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Squinkies will be available this April on Nintendo DS™. This game is rated E for Everyone by the ESRB. For more information, please visit www.activision.com.

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