EA - our IPs have deteriorated due to overuse

“If you go back seven years, we were the leader. And we dropped the ball. Our IP deteriorated, our costs went up, and we didn’t really have an answer for the rise of digital. Need For Speed ended up flat on its back. That annual sequel thing got to us. That was a very tough business run. We just didn’t have the portfolio.” - EA CEO John Riccitiello

Well, it may have taken EA awhile to realize what they were doing to their own brands, but at least now they seem to have their heads on straight. If only we could convince them that Madden doesn’t need a yearly retail installment…

Link