Dear Reader:
THQ explains why they changed their logo
The following comment comes from THQ’s CEO Danny Bilson, concerning the logo change…
That’s easy. Why now? Now is our first introduction to New THQ - which I’ve been talking about and we’ve been working on for years. It’s all about the games. What you saw [at our event in January] was five really good games, and what you’ll see at E3 is even more really good games All of us, my whole team - marketing, PR, product development - they’ve all sent me emails about how excited they were to kick this off.
The proof’s in the pudding, right? It’s when you guys get your hands on the games. But we believe that this is a massive uplift in the quality bar at THQ, and in the consistency of quality. They’ve popped a good one now and again over the years, right? But again, there was a lot of stuff that maybe wasn’t so good that hung under that old logo.
Even I as a gamer before I came to THQ would see that on the box and wonder. We had to get rid of that handicap. I don’t want to say any disparaging things, because no matter how bad a game is, there’s always someone who’s had to sleep under their desk to ship it, you know?
We just wanted to make a statement that says: “We are new, we are different, let’s change the damn logo.” When I got here three years ago, Brian Farrell said: “Hey, I hate that damn logo, I want to change it.” But nobody ever did anything about it. Now, with the timing - I believe we have at least one epic game every quarter, plus a lot of other good stuff - it’s absolutely the time to get it going.