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THQ not out to kill used games

by rawmeatcowboy
17 March 2011
GN Version 3.1

“The most important thing is we have to participate in the value chain in used games. We understand, given our focus on the gamer, that consumers like to be able to monetise their game library. So it is an ecosystem between publisher, gamer and retailer that just has to sort itself out. Part of it is monetising but the bigger win is keeping our gamers engaged with DLC and robust online play, and that keeps the disc in the first purchaser’s hands.” - THQ’s CEO Brian Farrell

THQ knows that gamers like the pre-owned scene, but THQ has to find a way to make it work in their favor. Actually, that’s what all game publishers need to do, which is why we’re seeing all sorts of different approaches right now.

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