GameStop has been struggling to redefine the company. While it is still the dominant force in traditional video-game retail, the firm is certainly aware of the trend away from OEM purchases for console games. With almost every comparable industry becoming digital (TV, movies, music, books) and Steam becoming the powerful player in interactive entertainment in its own right, it certainly seems absolutely necessary for GameStop to aggressively enter this space. As GameStop puts it in their press release, “GameStop doesn’t care how you get your games; it just wants to be the company that gets them to you”, or to paraphrase “we will do whatever we can to not be the next Blockbuster.” - GamersGate CEO Theo Bergquist






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