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UFC Personal Trainer sees major marketing campaign in UK

- spending £1m for marketing
- backed by a series of TV and video-on-demand ads over four weeks
- supported by online ads, print advertorials and POS materials at retail

“Our marketing focus is based around two different audiences. Firstly our UFC fan who isn’t currently going to the gym – we plan to reach this audience through our TV sponsorship around UFC programming on ESPN. Secondly the lapsed exercise male, who has put on some weight because his metabolism’s slowed down but his drinking and eating habits haven’t changed since his early 20s. We plan to reach him with an extensive TV, online and advertorial campaign. Our PR campaign will also focus on the female fitness gamer looking for a harder workout.” - THQ’s associate product marketing manager John Aikins

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