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Ex-Nintendo employee discusses the importance of launch software, software variety for a long lifecycle

by rawmeatcowboy
01 June 2011
GN Version 3.1

“It’s important when launching any console that the software you launch with is right for the machine’s target audience. It’s also important to realise that not everyone has an infinite amount of money to spend so by flooding the market with 30 launch titles there are going to be clear winners and losers. What I can say is that Nintendo is very lucky in the fact that we have a very strong and regular release of great first party titles for all our platforms. However keeping users busy with their consoles and moving them into new and different titles as the lifecycle of the hardware progresses is a really key challenge in creating longevity for the hardware in question.” - Ex-Nintendo UK employee, Rob Saunders

You have to wonder if Nintendo is looking hard at the 3DS launch to see what they need to do for Project Cafe. The Wii had a strong launch thanks to built-in software and unique games on day one. Will Project Cafe see some major star power when it releases?

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