“It needs to be consistent throughout. If it is something related to Cars, it needs to have the same level of quality and care and concern that we put into the movie. And if it doesn’t then, it kind of brings the whole thing down. It dilutes the whole thing, so we are pretty careful about that. I’ve done a lot of work with Avalanche. They are very respectful of the Cars property, they did the Toy Story game previously and that was a great game. They don’t want to do anything that lets us down from a Pixar standpoint in terms of quality. So they were really good about working back and forth and making sure we were good with it. Cars is a multi-billion dollar franchise. And it wasn’t really expected to be something that big. When the first film came out, there was a small initial offering of toys and some related things, and then this world of Cars kept on growing beyond the film. It was pretty amazing.” - Jay Ward, Pixar’s franchise guardian for Cars
Did you know that Pixar has seen more merchandising money from Cars than any other film of theirs? No wonder they want to make sure the game is good!