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EA - Consumers soon won't want to spend $60 on games

by rawmeatcowboy
22 July 2011
GN Version 3.1

A portion of a GamesIndustry interview with EA’s Andrew Wilson…

AW: There will come a time where the consumer is simply not prepared to pay $60 up-front for a game anymore, the same way they have said that for movies and music and television. That’s one thing. And then I think, you’re right, it’s the global infrastructure that facilitates the shift. As soon as technology provides a viable alternative to a disc, then that process will change.

Q: How rapid is that change going to be? Based on the last few years, the pace of progress can increase exponentially.

Andrew Wilson: That’s definitely the case. I live in the Bay Area, in Silicon Valley, so maybe I’m not the best test case, but the speeds I have coming into my house now are pretty astronomical. I would digitally download games today. I don’t think the planet is quite at that stage, but there are pockets that will drive that transformation

Full interview here