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Capcom teams with Hello Kitty for new merchandising brand
- Street Fighter/Helly Kitty co-branded merchandise
- features Kitty and friends dressed up in iconic Street Fighter outfits
“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise. The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.” - Joshua Izzo, Director of Licensing, Capcom Entertainment, Inc.