Spielberg's goal with Boom Blox - entice adults and children at the same time

“Steven wanted to make a game where the complexity and challenge of using your brain to look at three dimensional puzzles, and throw objects at it, and knock them over, was intriguing enough for adults to be interested. And at the same time this kinetic, visceral feeling would be attractive to children as well. As Steven would say: ‘Kids just like to break things’.” - Louis Castle, EA

It’s not exactly easy to create a game that can appeal to adults and children equally. I really do think that Boom Blox has that potential. We have already seen the praise from the gaming press, which falls squarely into the adult side of things. Do you think Boom Blox will be a hit for EA?