UK - DS continues to blow away the competition

“We’re seeing completely different sales trends now. What we sold last week on DS is what previously would have been sold in November ­– so hopefully retail will understand that it is presenting stock challenges for us. But they are issues we are hoping to address. But three years down the road from launch, the fact that our hardware sales are increasing is very pleasing.” - Nintendo UK marketing director Dawn Paine

Everyone talks about the PS3/360/Wii war, but we all seem to ignore discussion of the DS. It’s almost taken as a fact that the system will continue to sell insane amounts, with no signs of slowing down.

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