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Peter Moore talks expanding EA's porfolio

by rawmeatcowboy
29 April 2008
GN 1.0 / 2.0

BIZ: What about expanding the portfolio? Are you ever looking to do new sorts of games?

Moore: Facebreaker is just one example, and you’re going to hear more over the next 12 to 18 months…

BIZ: Are they going to be traditional, or untraditional?

Moore: If you mean traditional as in ’simulated, authentic, and licensed,’ you’ll continue to see that. If you mean untraditional as in our own intellectual property talking to different consumers than the normal EA Sports, you’re going to see that as well.

We recognize we need to balance our portfolio a little bit with building some of our own IP, as well as continuing to work with our partners and building their IP – together – we have no problem doing that, and have done very well over the past two decades. At the same time, we need to grow some things where we have more control over them. Facebreaker is one great example of, if you will, a lighter experience, but one of those classic games where it’s easy to pick up, but not easy to master as you go forward.

We need to be cognizant of the fact that there are new consumers coming into games who don’t necessarily want to sit down and play Madden for two-and-a-half hours on a 360 or a PS3 – particularly the new Wii consumer, who’s maybe looking for a different experience, and of course the game input control is very different, and so we need to build games accordingly. We can’t turn our back on that consumer coming in, because they are, I think, a huge opportunity for us to present sports to them, from EA Sports, in a very different way.

Full interview here