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CNET's Don Reisinger says Sega should sell themselves, make a new console, or get out

by rawmeatcowboy
15 May 2008
GN 1.0 / 2.0

There’s no debating the fact that Sega has been a relative failure in the software space. Since its decision to drop out of the hardware game, the company has had a few minor hits, but nothing has been developed that we can classify as a blockbuster. And in an environment where we’re seeing a significant push towards consolidation, the company really only has two options: sell the company to the highest bidder or develop a console. And considering the fact that there are a slew of more attractive developers out there with better franchises, I just don’t see too many large firms going after Sega. And it’s for that reason that it needs to find a way to differentiate itself and take a stab at the hardware market. In order for Sega to truly keep its game division afloat, it’ll need to develop hardware that’s both forward-thinking and inexorably tied to the online space. Beyond that, it’ll need to repair the issues it may still have with retailers and some other developers and endeavor to build a console that can compete on the same level with the Xbox 360 and the Playstation 3. …More than anything though, the return of Sega should be the centerpiece of its entire campaign. I truly believe that there are millions across the globe that would invite Sega back into the hardware business and as long as the games were plentiful, even those who have never played a game on a Sega console may want to get in on the action. Although it’s risky, I simply don’t see any other way Sega can revive its business. With slow growth and losses each year, how can the company truly expect to compete in this increasingly competitive market without some sort of action? Sega should be a hardware company. It’s as simple as that. - CNET’s Don Reisinger

Could you even imagine if Sega went back into the hardware business? I don’t even think they have the money to do so…no matter how much they want to.

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