“Right now, [Boom Blox] has met our expectations internally based on the model that was put forward by Kathy [Vrabeck] and her team. It has continued to sell well - it did break into the Top Ten for the Wii. A title like this one…Can it do several hundred thousand or a million or more units? Sure, it just has to keep selling.” - Electronic Arts CEO John Riccitiello
I still can’t get over how much everyone is talking about the non-sales of the game, but things were pretty quiet when the game launched. Click over to see Mr. Riccitiello’s opinion on selling titles to the casual market.