SEGA approached by PETA for Samba de Amigo TV spot, SEGA pulls commercial and promises to keep apes out of future ads

Here’s an email that was just dropped into my inbox from PETA…

SEGA is receiving a thank-you gift from PETA today as a token of appreciation for their compassionate decision regarding to keep live great apes out of all future ads. PETA contacted SEGA once we discovered they were using a real chimpanzee in a commercial promoting the new Samba De Amigo game. Once we informed SEGA of the horrible things chimpanzee “actors” go through (such as being ripped from their mothers when just days old, being forced to perform demeaning tricks, shocked with electric collars, beaten, and deprived of food), they immediately made the kind decision to pull the video from their site and promised to keep all great apes out of future ads.

Looks like you’re free to party in the jungle, sir! Click here to check out the full report