UK - Nintendo gives 100 Classic Book Collection a big marketing push on Christmas

“As this title represents such great value for money, we thought that launching on Boxing Day is the ideal timing, working well with the post-Christmas sales bonanza where sales are focused on value and also to offer something new to all those people who received a DS Lite for Christmas. This launch will clearly stand out amongst the rest of the activity going on, while taking advantage of the sales season. Our marketing will be focused on TV to communicate with a mass market audience, starting strongly a few days before Christmas to ensure awareness is high before people visit stores on Boxing Day. We will be running TV ads right across Christmas Day when viewing figures will be extremely high, backed up with extensive activity in-store that will grab people’s attention.” - DS product manager James Honeywell told MCV

It’s an interesting approach, that’s for sure. I don’t know if people will be ready to jump right back into stores just to get this game. I also don’t know how many people will be watching TV on Christmas. One would think that it has to be less than the normal numbers.

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