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Sony still doesn't see Nintendo as a competitor, but admits that they've learned from the company

by rawmeatcowboy
05 February 2009
GN 1.0 / 2.0

“It’s difficult to talk about Nintendo, because we don’t look at their console as a competitor. We’ve learned from Nintendo how to grow the market and move from handheld device to device - they’ve done it brilliantly. And we’ve learned an enormous amount from Microsoft, too. Overall, the market has sharpened up individual competitors to do better - we should celebrate the industry and how we’ve collectively grown it beyond all recognition.” - Sony Europe President, David Reeves

I’m still not sure how Sony doesn’t see Nintendo as a competitor. Even Nintendo has said they aren’t looking at the other guys. You are all making video games…you’re definitely in competition with one another, even if the target markets are a bit different. There’s bound to be some overlap.

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