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Analyst - UK Wii price hike is 'perfectly justified', they should raise the price of Wii Fit as well

by rawmeatcowboy
12 March 2009
GN 1.0 / 2.0

‭“‬If you look at the Yen exchange rate over the Pound in the previous year ‬it has changed by thirty to forty percent.‭ We looked closely at Nintendo’s figures in the last quarter and this exchange rate has absolutely murdered their operating profit. ‬When you look at all the data and financials it wouldn’t surprise me if Nintendo raised the price of Wii Fit.‭ ‬The margin on games hardware and peripherals is a serious problem right now.‭” - Ed Barton,‭ ‬Games Analyst for Screen Digest

Mr. Barton goes on to discuss how retailers are going to deal with this price hike, and how it may end up hurting the specialist, smaller retailers. Click here for the full article