Capcom begins big Monster Hunter push in Europe

This push is actually related to the new Monster Hunter title on PSP, but the discussion of promoting the series in Europe relates to Monster Hunter in general.

“What has been lacking in Europe in the past with the Monster Hunter series is definitely the promotion. The PR and marketing for the last two titles in the series have been very limited, but this time we’re taking things far more seriously in terms of the promotion. Currently in Europe the Monster Hunter franchise has been fairly quiet, so the first step is to actually get the game noticed. No one here knows what the game is so we just need to spread the name of Monster Hunter,” revealed Tsujimoto, who is also the son of Capcom’s owner. The next step will be to explain and convey the information on what the game actually is. Then we want to let people play the game and experience it for themselves. Finally, we need to maintain support for the community, to keep people coming together playing the game. It’s very important for Capcom to strategically plot this path.” - Ryozo Tsujimoto, producer

Once again, we are seeing that the fate of Monster Hunter 3 could actually depend on sales of the PSP version. It’s going to be very interesting to see what happens!

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