Activision reinvents Tony Hawk franchise this holiday with innovative skateboard controller

Santa Monica, CA – May 18, 2009 – This fall players will be able to experience skateboarding like never before in Tony Hawk: RIDE from Activision Publishing, Inc. (Nasdaq: ATVI). For the first time, players will have the ability to physically play the game using an innovative motion sensing skateboard controller, allowing for unprecedented freedom and movement. Tony Hawk: RIDE focuses on innovation and fun, bringing the #1 best-selling action-sports franchise to the forefront with cutting-edge technology for the hardcore fans and accessibility for the mass audience.

“Tony Hawk: RIDE is a massive step forward for the franchise and the gaming industry as a whole,” said Rob Kostich, head of marketing, global brand management, Activision Publishing, Inc. “The skateboard controller will redefine sports games by offering players a true skateboarding experience, hands-free, playing with friends and family at home or online in a variety of different locations.”

“This is the game I’ve always wanted to make,” said Tony Hawk, who has been directly involved with development of the project. “Playing on the board is unlike any other game, and I’m excited for everyone to have the chance to feel what it’s really like to experience the true feeling of skateboarding.”

Tony Hawk: RIDE features a wireless skateboard controller designed in conjunction with the game to offer a dynamic gaming experience built from the ground up. Using a combination of accelerometers and motion sensors, the intuitive controller allows players to physically control the action by performing various movements and gestures on the board that directly translate into amazing tricks in the game. Without complex button combinations or analog sticks, gamers of all skill levels can literally step on the board and play!

Tony Hawk: RIDE is in development by Robomodo for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. Buzz Monkey is developing the Wii™ system version. The game is not yet rated by the ESRB and is scheduled for release later this year.

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