Iwata - Wii price cut isn't impossible, but timing is extremely important

“I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries. For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world. While the price cut is said to surely increase demand, it must be clear from a variety of analysis so far that the effect cannot last very long. Accordingly, if we really do enact a price cut, it must be exactly when it can maximize the business. At least for now, I have no specific ideas about the price cut at all.” - Satoru Iwata

Iwata knows how to run a business. I think he’s been doing just fine with the Big N for the past few years. I’m also pretty sure he’ll know exactly when to have the price of the Wii slashed, and I don’t believe that right now is that time.

Link