WHAT: Hundreds of consumers will wait in line on Saturday evening, Nov. 18, through midnight to be the first in North America to buy the highly anticipated new Wii video game system.
GameStop at Universal CityWalk in Los Angeles will be transformed into the ultimate entertainment center with interactive game play, music, fun, games and special guests from Nintendo. Activities begin at 8 p.m. and the store will remain open past midnight to accommodate shoppers.
Wii, priced at an MSRP of just $249.99, already is singled out as one of the most highly sought-after gifts this holiday season.
WHO: Consumers and video game fans of all ages.
WHEN: Saturday, Nov. 18
Before 8 p.m.: Fans begin to line up
8 p.m.: Activities begin
11:45 p.m.: Countdown to midnight
Midnight: The first Wii systems go on sale
1000 Universal Studios Blvd, Ste 101
Universal City, CA 91608
· Hundreds of dedicated fans lined up at GameStop in Los Angeles, eagerly waiting to purchase the new Wii video game console
· Live entertainment from acrobats and a DJ
· Countdown to midnight
· Big celebration as the clock strikes midnight