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Blast from the past - Nintendo predicts The Legend of Zelda will be big

by rawmeatcowboy
23 July 2009
GN Version 3.1

”The industry is healthy; we estimate that 4.5 million home video game units will be sold in the U.S. in 1987, as compared to 1.4 million units in 1986 — a 300 percent increase. Among the game pak introductions will be ‘The Legend of Zelda,’ a game that we anticipate will be another ‘Super Mario Bros.’ in terms of its popularity. We will be supporting ‘Zelda’ with advertising and promotional spending of $4 million, and supporting fourth quarter 1987 sales with an advertising and promotional budget of $20 million. The continued high quality of our product, coupled with our marketing strength, will help maintain our competitive edge as the leader in the new generation video game category.” - Minoru Arakawa, president of Nintendo of America Inc. of Redmond, Wash. circa 1987

Wow, that Nintendo was right on the money with that one! I wonder if they knew that the series would still be running strong after 20 years!

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