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Business lessons from the Wii
A portion of a Positive Sharing article…
The new Nintendo Wii game console that just came out breaks the mold. Where the competing Microsoft Xbox 360 and Sony Playstation 3 machines are just more of the same (only faster and with better graphics) the Wii has broken new ground both with the product itself but also in the development process and in their marketing.
Nintendo are on to something here and the buzz right now seems to favor them over the competition, which of course begs the questions “How did they do it?” and “What can other businesses learn and steal borrow from them?”