Reggie - consumer reaction very strong to Wii price cut, 150 million new gamers waiting to join the Wiivolution

“The consumer response has been very strong to the price reduction. There are literally millions of consumers out there who want a Wii and had been on the sidelines. They’d been waiting for that little nudge to go out and pick it up - the price decline, the sampling, the launching of key software like Wii Fit Plus - we believe it’s what’s pushing them over the edge to get into the category.” - Reggie Fils-Aime

Reggie did not comment on official sales numbers since the drop, stating that it was still too early to present/tally that data.

I know that there have been some numbers floating around of sales increases since the price drop, but we’re hanging tight to see what the Big N comes up with. I’m sure they’ll be a press release, but if that doesn’t happen, we can always check out the corresponding NPD numbers.

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