Let's face it; Nintendo is in a not so good position, although it has already been worse. They're been forced for one of the first times ever to sell their consoles/handhelds at a loss. The 3DS is doing bad in America (even though, that's not the case in Japan, but assuming the mass market is in the US...) and even Iwata assumed that. You can say it's outselling the DS, but its sales did only picked up when the DS Lite arived. The Wii U sold 2/3 of what the Wii did on launch week and that's not because of the stores being sold out as the Wii U stock was higher.
That's not horrible and I am sure Nintendo is not going bankrupt, but things could certainly be better as it was before.
Many people got disappointed becuase of E3 2012. Even though it was pretty good, it made a lot of people's hype go down. They made a Microsoft-like presentation and forgot the hardcore ones who watch E3. At this time, Nintendo drastically changed how they showed their products and advertised; it was full of spokesmen talking (who really cares about what Ubisoft's chief thinks actually?) and Reggie telling there was a lot coming on (when he was actually at the half of the presentation). And NO. "Nintendo All-Access" is not a name I want to remember!
Instead of showing trailers and teasing people the right way, Reggie was just like "so here's New Super Mario Bros. U and that really changes how you play". It makes me really miss Cammie Dunaway's time. I remember the excitement when they announced Super Mario Galaxy 2, but this time, they only showed the games like they're not caring about it, focusing on SiNG Party and Miyamoto talking the same things over and over (Iwata is really better on this type of thing).
Nintendo Land, which was one of the best things on it, was left just after everyone was bored of CEO talking how X company is great and Reggie saying, for the eleventh time, "the best has yet to come". It finished with a boring fireworks night to illustrate how sleepy people were at E3.
Just remember:Back in time :
Cool 3DS Reactions video: http://www.youtube.com/watch?v=xVQ8u7YJOSQ
Unforgettable commercial: http://www.youtube.com/watch?v=Fgh0D1Sfg3sNow :
Nintendo Land commercial that explains nothing: http://www.youtube.com/watch?v=ezmdN4HDEoc
I am a coin-collecting champion: http://www.youtube.com/watch?v=i6XeECPKnJM
Am I the only one who thinks they changed their relationship with the public? Nintendo sales went better after that, but you can list other reasons for that (price drop, better support). Or their newer campaign is just preventing Nintendo to do better as they did back in 2006?