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June is Pride Month, which is dedicated to the celebration and commemoration of LGBTQ+ pride. Pride Month began after the Stonewall riots, a series of gay liberation protests in 1969, and has since spread worldwide.

Plenty of companies ‘celebrate’ Pride Month by creating special merch, giving their branding a rainbow makeover, or offering sales. While Nintendo is certainly about inclusivity, they haven’t publicly shared any statements or recognitions of Pride Month. The thing is, if you take a close look on the Switch eShop, it seems like someone at Nintendo is trying their best to recognize Pride Month.

If you scroll all the way down to the bottom of the ‘Featured’ tab on the Switch eShop, you’ll find a ‘Hidden Gems’ section. Hidden Gems isn’t anything new on the Switch eShop, but this time the thumbnail has been given a rainbow makeover.

If you dig deeper, you’ll find a selection of games that certainly seem like they all have something in common. Every single game included in this month’s Hidden Gems feature spotlights queer representation. The lineup of games is as follows:

  • A Normal Lost Phone
  • Bugsnax
  • Chicory: A Colorful Tale
  • Coffee Talk
  • Gone Home
  • Life Is Strange: True Colors
  • My Time At Portia
  • Night In The Woods
  • Paradise Killer
  • Speed Dating For Ghosts
  • Steven Universe: Save The Light

This all seems like way too much to be a coincidence, but we’ve reached out to Nintendo to try and get confirmation.

[Kotaku]

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Comments (9)

autumnalblake

10M ago

Awesome! It's a shame that they don't openly give their support, but it's better than nothing.


khufuthemummy

10M ago

Those gems aren’t so hidden anymore! 😅


martynstuff

10M ago

@autumnalblake

To be fair, NOA do take part in a local Pride parade IIRC

If I also recall, Iwata had a rule that they don't publicise their charitable actions or contributions to causes. I'd likely guess that's either a Japanese tradition thing or being humble.


nin2000

10M ago

I’m not surprised, organisations are expected to pay Fealty to the west’s new religion, especially during the most holiest of months in the calendar year.


the utility man

10M ago

@nin2000

Unfortunate, isn't it?


Depends upon one’s standing with respect to the issue at hand.


the utility man

10M ago

@nin2000

I mean the fact that there's a feeling of obligation to do so.


More of an expectation than obligation.


the utility man

10M ago

@nin2000

I think it's unfortunate there's an expectation as well tbh.

 
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