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I'll argue the incentive have changed. Hype is a marketing tool more than ever that we've seen time and time again how flawed games do get sales do to hype and shooting for the moon. We know Nintendo games (for the most part) are good, but their reveal trailers have been kind of underwhelming during this console cycle. They need like with the Switch's reveal trailer and even the Mario Run or Pokemon Go trailer, bring the excitement even if the experience isn't that. It's more about perception than facts what moved people's decisions in 2016.