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The problem with the 3DS and Wii U where both of those times were designed because the 3rd parties kept whining that they can't compete with Nintendo games.
So Nintendo said "Okay... here is a time where you get to show your stuff right away." and then third parties go "NO NO NO! GOTTA PROVE IT'S GONNA SELL! LETS GIMP OUR OWN GAMES TO SHOW A POINT!"