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As Mr_Ry pointed out, the Super Bowl draws the biggest audience yearly in the US and it's the only time of year that commercials get talked about (in fact they get as much, if not more coverage than the main event.)
It's a good move by NoA to focus on the biggest television event in the largest of their markets, seeing that they are the North American subsidiary of Nintendo.
But anyway, really enjoy the spots and the 30 second version that will air during the Super Bowl itself is a great first mass marketing move to sell the console.
Really like the new Imagine Dragons song in it as well.