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I think some bias (both ways, of course) can make its way into reviews (it can be anything from already held opinions on franchises, companies, genres, etc...)
In the case of this "issue" popping up now? I think some people just can't handle when Nintendo is getting positive attention. A lot of people love Breath of the Wild. So what? Deal with it.
When the newest GTA comes out and is exalted, are people going to be suggesting there's a "Rockstar Bump?" And why didn't 1-2 Switch get heralded from the mountaintop?