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What an idiotic concept... I'd say mostly born from inconsistency in the stigma about Nintendo. When the company gets criticized excessively but then their software gets near universal praise... I guess it's mixed signals from a community who just looks for the next cue vs formulates their own thoughts and opinions.
...aaanndd I just checked Starfox Zero's metacritic score and it's 69 so I have no suspicion of the "Nintendo Bump". Their bad games don't get free passes.
Nintendo just simply makes good software more consistently than most other developers.