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I think you just about summed up exactly what I want to see as well. Throw in a tournament of some kind like they have been having along with Treehouse streaming games after the presentation and into Wednesday and that would be a pretty good way to structure E3.
I think we have a greater chance for this to happen with Kimishima. He seems to have the company a lot more focused on utilizing major events (such as the super bowl) and less so on trying to make their own hype (with Directs).