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Capcom on addressing Mega Man's target market, digital vs. retail
A portion of a Siliconera interview with Capcom’s Senior Community Manager, Brett Elston...
S: There have obviously been discussions about Mega Man’s future, internally at Capcom, during which the involved parties provide their input regarding the future of the brand. Can you say what kind of input you’ve provided or what you’ve gleaned from your understanding of Mega Man’s target market?
BE: We can’t give any specifics on that, but it’s true we’re talking about this brand and this character a lot. But, part of the problem is the prior question above—each of those Mega Man spin-offs targets a similar, but not identical audience. No matter what we do, there are other types of fans that are not addressed. It’s a huge challenge.
S: Do you think retail is still a viable space for new Mega Man games?
BE: It’s entirely possible we’ll find an idea or concept that warrants a full disc release, but for the immediate future, digital feels like the right way to experience Mega Man. What form it takes, and which platform(s) it appears on, would need to suit the game and the intended audience. That said, the perceived quality of a digital title should be quite strong these days; just because something arrives via download and not in a box doesn’t mean it’s “lesser” in some way.
Full interview here
S: There have obviously been discussions about Mega Man’s future, internally at Capcom, during which the involved parties provide their input regarding the future of the brand. Can you say what kind of input you’ve provided or what you’ve gleaned from your understanding of Mega Man’s target market?
BE: We can’t give any specifics on that, but it’s true we’re talking about this brand and this character a lot. But, part of the problem is the prior question above—each of those Mega Man spin-offs targets a similar, but not identical audience. No matter what we do, there are other types of fans that are not addressed. It’s a huge challenge.
S: Do you think retail is still a viable space for new Mega Man games?
BE: It’s entirely possible we’ll find an idea or concept that warrants a full disc release, but for the immediate future, digital feels like the right way to experience Mega Man. What form it takes, and which platform(s) it appears on, would need to suit the game and the intended audience. That said, the perceived quality of a digital title should be quite strong these days; just because something arrives via download and not in a box doesn’t mean it’s “lesser” in some way.