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UK - ASA moves to ban Wii U commercial over off-TV game option
Ad
A TV ad for the Nintendo Wii U games console included the claim "Say someone wants to watch TV when you're halfway through a game ... do both, and everyone's happy". The player was shown switching from playing on the TV screen to playing on the built-in screen of the GamePad controller.
Issue
The complainant, who believed that the option to switch gameplay to the GamePad controller would not be available on all games, challenged whether the ad was misleading.
Yes, a single person has complained about the commercial, stating that it misleads consumers into thinking that all games offer off-TV play. I swear, things like this make it very, very hard to have faith in humanity over the tiniest things.
Link
A TV ad for the Nintendo Wii U games console included the claim "Say someone wants to watch TV when you're halfway through a game ... do both, and everyone's happy". The player was shown switching from playing on the TV screen to playing on the built-in screen of the GamePad controller.
Issue
The complainant, who believed that the option to switch gameplay to the GamePad controller would not be available on all games, challenged whether the ad was misleading.
Yes, a single person has complained about the commercial, stating that it misleads consumers into thinking that all games offer off-TV play. I swear, things like this make it very, very hard to have faith in humanity over the tiniest things.
Link