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REPORT - Nintendo dropped from list of top 100 brands for first time

by nintendaan
05 October 2015
GN Version 5.0

Nintendo has for the first time failed to be listed as one of the world’s top 100 brands, Interbrand announced Monday.

Apple and Google were ranked first and second, respectively, on the U.S.-based consultancy’s Best Global Brands 2015 list, topping it for the third consecutive year. Apple was assessed at $170 billion and Google $120 billion.

While six other Japanese brands — Toyota, Honda, Canon, Nissan, Sony and Panasonic — made the list, it was the first time Nintendo has been dropped since the annual ranking began in 2001, Interbrand said.

Interbrand Japan CEO Yuki Wada said Nintendo was snubbed apparently because the Kyoto-based game-maker is not keeping up with changes in people’s lives, pointing to its failure to jump on the smartphone game bandwagon in a timely manner.

Nintendo had been reluctant to release smartphone games and only announced its entry into the market in March.

Full report here