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Harmonix looks back on the rough battle between Guitar Hero/Rock Band

by rawmeatcowboy
06 October 2015
GN Version 5.0

Coming from a GamesIndustry interview with Harmonix creative director Alex Rigopulos...

"It was just this epic slug-fest between MTV and Activision. They were both playing for to dominate that market. They were both trying to win. They both wanted commanding market share. It was just this slug-fest where both of them were trying to build as much inventory as possible to command the channel, you know the retail channels. That led to an oversupply situation that was kind of a financial nightmare at the end of the day for both parties. Thinking about that, I still have PTSD from that."

[Link]